December 4, 2021

Research on buying behavior of Smartphone on consumer

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KHAIRPUR: The PhD open defense seminar about the attitude of X and Y generation towards buying behavior of Smartphone on consumer was held at the Institute of Commerce, Shah Abdul Latif University, Khairpur.

The seminar was presided over by the Vice Chancellor Prof. Dr. Khalil Ahmed Ibupoto.

PhD Research Scholar Mr. Altaf Hussain Aureejo defended his research work on the topic “A Study of Buying Behavior of X and Y Generation towards Smartphone mediated by Brand Image: An Empirical Study of Sukkur Region, Sindh”. Research has been conducted under the supervision of Prof. Dr. Ikhtiar Ali Ghumro, Director Institute of Commerce and co-supervision of Prof. Dr. Hassan Jawad Soomro.

Researcher Altaf Hussain Aureejo said that his work was to check the attitude of X and Y generation towards buying behavior of Smartphone on consumer because currently Android and Smartphone are getting importance in the market.

In his presidential remarks Prof. Dr. Khalil Ahmed Ibupoto said the research work of Altaf  Aureejo is a significant achievement in the field of promotion of business technology.

Prof. Dr. Mumtaz Ali Junejo, Dean Faculty of Management Science, Dr. Niaz Hussain Ghumro, Professor, Management Sciences, Sukkur IBA University, Sukkur and Prof. Dr. Ashique Hussain Jhatial, Director Institute of Commerce, University of Sindh, Jamshoro shared their views on topic.

Prof. Dr. Tajnees Pirzada, Director Postgraduate Studies conducted the proceedings of the seminar. The seminar was declared as successful.

Prof. Dr. Syed Asif Ali Shah, Prof. Dr. Amir Hussain Shar, Dr. Fayaz Raza Chandio, Dr. Mujeeb-ur-Rehman Abro, Dr. Hissamuddin Shaikh, Mr. Mureed Hussain Ibupoto, Registrar and large number of teachers and scholars attended the seminar.